Monday, August 23, 2010

5 - Response to Lecture

Unfortunately I was unable to attend the lecture this week but I looked at the content on Learning@Griffith and the lecture appeared to focus on customer consumption and production.

One thing in particular that stood out to me was the section on "Fan Films" as I've seen a lot of this online. Many people make fanvids of their favourite tv shows or movies that allow them to tell their own story using characters that they already love.

Tutespark - Culture Jamming
"Culture jamming is a form of disruption that plays on the emotions of viewers and bystanders. The reactions that most cultural jammers are hoping to evoke are behavioral change and political action. There are four emotions that activists often want viewers to feel. These emotions, shock, shame, fear, and anger, are believed to be the catalysts for social change. The term comes from the idea of radio jamming, in which public frequencies can be pirated and subverted for independant communication, or to disrupt dominant frequencies."
Source: http://en.wikipedia.org/wiki/Culture_jamming

There is actually a film titled "Culture Jam: Hijacking Commercial Culture" which asks the questions, "is culture jamming civil disobedience? Senseless vandalism? The only form of self-defense left?"
I believe this is a culture jam that has a large affect on society as has the ability to be seen my large masses of people around the globe. It it a documentary that has been invited to over 20 film festivals and has been seen by many people since it's filming and release in 2001-2.

You can view the trailer for the film here.

One of the most damaging culture jamming was when two 16-year-old girls allegedly concealed over-the-counter, non-prescription tablets inside soft lollies and deliberately left them in the children's play area at McDonalds. I believe this is the most damaging as children taking tablets when thinking they are lollies, is a very serious thing to happen and can have significant affects on the children. They might have an allergic reaction to the medication and could possibly die, or at least get very ill.

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